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Hello, my name is Ashley B.
With a love for all things beauty and fashion, I create elevated beauty and fashion campaigns for brands, agencies, and commercial clients.Blending photography, creative direction, lighting, and intentional styling, I build visually cohesive campaigns designed to shape perception and create emotional connection.
My work is rooted in structure, consistency, and atmosphere where colour, lighting, styling, composition, and mood work together as one unified visual language. Rather than creating disconnected images, I focus on campaigns that feel refined, memorable, and commercially aligned.
Every detail serves a purpose. Nothing is accidental. Every image is designed.
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I began my professional journey in 2016 at Humber College’s Creative Photography Program, where my love for studio lighting was refined through study and practice.
In October 2024, I received a scholarship to CMU College, where I trained in beauty, fashion, TV, film, and theatre makeup, as well as hairstyling. I graduated in 2025 with a strong foundation in makeup for all media.
In August 2025, I recently joined The Toronto Fashion Academy to deepen my understanding of fashion styling and its role in visual storytelling. As a photographer and image maker, this final step allows me to refine how wardrobe, texture, and silhouette contribute to cohesive image-making and creative direction.
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Throughout my career, I’ve had the opportunity to assist established industry professionals, including Lindsay Adler , gaining firsthand experience with professional productions and high-level image-making.
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I’ve worked and have been recognized for supporting the Profoto Light Shaping Company at major events across Toronto, Canada, for over a decade, developing advanced lighting expertise and building trusted industry relationships.
“You care about how your brand is perceived, and you know the right imagery can shape that perception. But translating what you see in your head into a cohesive visual identity isn’t always easy.
That’s where I come in.
I bring creative direction and photography together to turn your ideas into intentional imagery — aligning concept, styling, lighting, location, mood, and composition so every image belongs to the same visual world.
I’m best suited for brands, businesses, and individuals who care deeply about how they’re perceived, value clarity, direction, and a thoughtful creative process.
If you’re ready to build a visual identity, I’m ready to build it with you. With purpose and precision, we’ll get your imagery to communicate who you are, what you’re building, and why it matters.
— Ashley B